Little Caesars looks to conquer USA Today Ad Meter
Advertisers break their Big Game spots early to build anticipation and conversation, and, let’s be honest, to gain an edge in USA Today’s Ad Meter. Our client, Little Caesars, went a step further, taking out a full-page ad in Friday’s USA Today promising the country free pizza if their spot finishes #1 in the Ad Meter. Will America vote with their stomachs? We sure hope so.