Our Little Caesars Super Bowl spot breaks in Ad Age
Is Super Bowl Tuesday a thing? Well, it should be, especially with the Super Bowl commercial we created for Little Caesars being featured in Ad Age this morning.
The 30-second spot — which, along with an extended cut and two teasers, can be viewed here on McKinney.com — is our first work for Little Caesars. It stars Rainn Wilson as the CEO of Sliced Bread, Inc., a company with a big problem. It seems that Little Caesars new home delivery offering of its famous pizza is now the best thing since sliced bread. And that’s the worst possible news for the something that used to be the best thing.
Along with the spot, which will air during the 3rd quarter of the Big Game, McKinney’s Super Bowl effort on behalf of Little Caesars includes:
• A robust social effort across multiple Little Caesars platforms, where we’ll engage with other brands as well as create content that embraces game action. This will continue well after the Vince Lombardi Trophy is held aloft by the victorious team.
• A 63-second extended cut of the commercial, also featured in Ad Age, takes a deeper comedic dive, providing viewers even more madcap insanity as Sliced Bread, Inc. goes completely off the rails while its hapless CEO is helpless to stave off the company’s collapse.
• Not only that, we’re out to win the USA Today Super Bowl Ad Meter, too. With a full-page ad in this Friday’s USA Today, Little Caesars is encouraging fans of sports, advertising, and especially pizza to sign up and vote in the Ad Meter to help them finish ranked #1 out of all the Super Bowl ads. And if they do, it’s free pizza for America!
“Considering the legendary creative legacy of the Little Caesars brand, it’s an honor for McKinney to kick off our relationship working together on this spot,” said McKinney Chief Creative Officer Jonathan Cude. “We hope the audience enjoys watching it as much as we enjoyed creating it. And it’s Little Caesars first-ever Super Bowl commercial. So, you know, no pressure.”