Another amazing season with the ESPN College Football Playoff

Another amazing season with the ESPN College Football Playoff

January 15, 2020

McKinney partnered with ESPN on another season of work celebrating the network’s College Football Playoff.

We kicked off the year with a bang with the Peter Berg–directed season-opening spot featuring mascots, players and fans taking the field in full throat and regalia. And closed the year with a coda demonstrating how the game transcends X’s and O’s to conjure the magic college football fans love so much.

The 30-second season-ending spot depicts the stories and, more importantly, the emotions behind them, in a thank-you card to the schools and the coaches, the players and the fans — everyone in the college football community who took part in this epic, season-long journey.