Another amazing season with the ESPN College Football Playoff
McKinney partnered with ESPN on another season of work celebrating the network’s College Football Playoff.
We kicked off the year with a bang with the Peter Berg–directed season-opening spot featuring mascots, players and fans taking the field in full throat and regalia. And closed the year with a coda demonstrating how the game transcends X’s and O’s to conjure the magic college football fans love so much.
The 30-second season-ending spot depicts the stories and, more importantly, the emotions behind them, in a thank-you card to the schools and the coaches, the players and the fans — everyone in the college football community who took part in this epic, season-long journey.