Brad Brinegar on why brands matter more than ever

Brad Brinegar on why brands matter more than ever

December 2, 2019

McKinney Chairman Brad Brinegar writes in Adweek that while it’s true the ‘direct brand economy’ has fundamentally changed the marketing world, it’s the brands connecting with consumers in personally relevant ways that will continue to thrive.

You can read Brinegar’s article in full here on Adweek.com.