Crashing at Carolina
Last week, two McKinneyites and a McKinney alum were invited to judge at the Crash Campaign, which was held at the University of North Carolina’s Hussman School of Journalism and Media. Teams of students competed in developing marketing solutions for local businesses and nonprofits, with the catch being that the competition took place in the span of just 24 hours — from briefing to final presentations.
McKinney Group Strategy Director CJ Franzitta was one of the judges, and he came away impressed. “These students did an unbelievable amount of work — basically overnight,” said Franzitta. “They visited their respective clients, fielded and analyzed surveys, interviewed consumers, brainstormed solutions, developed spec creative (including websites, GIFs and long-form videos). They even delivered leave-behinds. It was deeply impressive. I felt exhausted for them.”
Franzitta went on to add, “To see these kids present was to see our own McKinney value of ‘passionate people, in it together’ come to life. They had a preternatural camaraderie, which, if you think about it, is amazing considering many of them had never met until 24 hours earlier. One day they’re campus strangers, the next day they’re presenting marketing plans together — as a cohesive team.”