Vote for McKinney at SXSW 2020

Vote for McKinney at SXSW 2020

August 9, 2019

It’s official: The 2020 SXSW PanelPicker is open for public voting, and McKinney has two panels in the mix. We’d love it if you’d take a look and vote in support of them.

How AI Created Reddit’s Most Engaging Ad Ever

What happens when you combine a chatbot with a digital advertisement? We were curious ourselves, so we tried it — and the result was the most engaging Reddit ad of all time, with over 43,000 comments in the span of a few days. Why, and how, did this experiment achieve the success it did? Could it be that automated conversation is the future of marketing? How much new value can brands tap into if they can hold a consumer’s attention for minutes at a time, just by carrying out a good old-fashioned conversation? In this discussion, hear how a brand strategist, a creative, and a conversational technologist view the importance of community building, direct engagement, and the role of AI in scaling branded conversation for the masses.

Seriously: Using Satire to Tackle Social Justice

Wielded properly, satire is one of the most powerful weapons we can use to tackle issues of social justice. From Jonathan Swift’s “A Modest Proposal” to Stephen Colbert’s Super PAC, satire can spread through culture and ignite conversation. But it requires a deft hand. This presentation will cover the fine line between effective satire and egregious fail. We’ll pull out some key principles for playing with satire. And we’ll share an honest look at the learnings — and the landmines! — we encountered while building a satirical game about the absurdity of the American jail system.