Sylvain Tron’s modern creative solution - McKinney

Sylvain Tron’s modern creative solution

June 19, 2019

Sylvain Tron, managing director of McKinney LA, writes about his vision for how modern agencies can utilize a more efficient integrated creative process — from strategy to execution — in a recent article published on Little Black Book. In the article, Tron lays out the principles behind this production-first mindset and how it works. You can check out what he has to say here.