McKinney’s new work for Choice Hotels featured in Ad Age
Our new campaign for Choice Hotels, featuring the tagline, “Our Business Is You,” broke on Monday. The TV work, airing nationally, highlights guests staying at Comfort hotels and the many reasons their travels bring them there. This is McKinney’s first work for Choice since being named creative agency of record for the hotel franchisor. The campaign, with a focus on steering customers to choicehotels.com, will also feature online streaming and digital executions, rolling out next week.
You can read more about the new campaign here in Ad Age.