In the latest episode of “Marketing Today,” Alan Hart talks with Ty Shay, global chief marketing officer for Norton LifeLock. Prior to his time at that Symantec-owned company, he served in chief marketing roles at SquareTrade and Hotwire. Shay is also currently on the board of directors for the Ad Council.

In the course of his conversation with Alan, Shay lays out the framework for performance storytelling, describes how he wields the power of marketing jiujitsu (sometimes he thinks it’s a good idea to just “turn off” marketing efforts), and relates how losing his father at an early age impacted his life and career.

You can hear Alan’s entire conversation with Ty Shay here on MediaPost.