McKinney’s work for CarMax was honored at MediaPost’s Marketing Automotive Awards ceremony in New York on Wednesday. The awards recognize agencies that are rewriting the handbook on automotive marketing.
McKinney won in the Best Campaign for a Dealer Group category. The campaign featured actor, comedian, and writer Andy Daly.
“Partnering with Andy Daly, McKinney has driven creativity and storytelling for the brand,” said Gretchen Walsh, McKinney’s managing director in Durham. “In our pursuit of making integrity synonymous with car buying, we succeeded in unleashing CarMax’s potential — helping the brand exceed consumers’ expectations of the car-buying experience. That’s our purpose for all of our brands at McKinney.”