NCCU Marketing Challenge at McKinney - McKinney

NCCU Marketing Challenge at McKinney

March 1, 2019

On Thursday, the North Carolina Central University Marketing Challenge final presentations and judging returned to McKinney. Once again, the Central students were tasked with developing a two-week promotion behind a company and product they conceived as part of their classwork.

The students presented great ideas and the strategic thinking behind them — including media buys, activations, and the use of social influencers — to a panel of McKinney judges. The ideas ranged from an outside-the-pouch idea for the fanny pack to color-coded for a cause AirPods to putting phones in the hands of folks that need them.

In the end, it was unanimous: Carnival Costumes by BAAKT, Inc., with their big idea of costuming attendees of the CaribMask Carnival, was the winner. Their one-of-a-kind costumes took home the glory — and the $100 gift cards. Well done!