In the latest episode of “Marketing Today,” Alan Hart talks with Jason Jedlinski, senior vice president and head of consumer products for Gannett and the USA Today Network.

During the course of his conversation with Alan, Jedlinski gives his take on the evolution of digital advertising and what he means when he talks about “atomization of content.” In addition to talking about atomization, he also points out how the democratization of content  and the way consumers interact with it can make it that much more vital. “Just as we’re breaking up this content into these molecular elements,” says Jedlinski, “we also need to find ways to get feedback loops with the people reading and consuming and interacting with that content to further make it relevant.”

You can hear their entire conversation here on MediaPost.