Choice Hotels has chosen McKinney as its creative agency of record. The agency will develop a new creative platform for the Choice Hotels masterbrand in addition to providing strategic and creative support for Choice’s full portfolio of properties, including Comfort Hotels, Quality Inn, and Cambria Hotels.
“We couldn’t be more thrilled to partner with the Choice team — it’s an amazing opportunity,” said Gretchen Walsh, managing director, McKinney Durham. “We look forward to creating a multichannel platform that will not only help drive bookings growth but also increase relevance of the Choice brand for their millions of loyal guests as well as those who have yet to visit or who haven’t stayed at a Choice Hotels property in a while.”
You can read more here in Ad Age.