At the Incite Group’s Brand Marketing Summit in Brooklyn, which took place in October of last year, Alan Hart had the opportunity to speak with Kristi Argyilan, senior VP at Target. Argyilan is in charge of media, guest relations, and measurement for the retailer.
During the course of her conversation with Alan, Argyilan talked about Target’s strategic partnerships with Google, Facebook, and Pinterest as well as the continuing emergence of Gen Z. She noted that Target is cultivating a relationship with Gen Z influencers, which includes having them pitch business ideas as part of an incubator program.
You can hear their entire conversation here on MediaPost.