CarMax, the nation’s largest retailer of used cars, is embracing a digital transformation that gives car buyers even more ways to find the car they’re looking for. The new way of car shopping gives customers the ability to move seamlessly between the online and offline worlds in the manner that works best for them as they select, finance, test drive, and buy their car.

Take a look at this Digiday article to learn more about the new cross-channel strategy CarMax is rolling out in Atlanta.