In the latest episode of his “Marketing Today” podcast, Alan Hart talked with Kim Wijkstrom, CMO at OneMain Financial. Since joining OneMain Financial, Wijkstrom has been the driving force behind the company’s first-ever brand campaign: “Lending Done Human.”

In the course of his conversation with Alan, Wijkstrom explains what brought him to OneMain Financial and what he’s accomplished there, and he talks about his time at TBWA Chiat Day, where he worked on iconic brands like Apple and Absolut Vodka.

You can listen to their entire conversation here on MediaPost.