NCCU Marketing Challenge comes to McKinney - McKinney

NCCU Marketing Challenge comes to McKinney

October 11, 2018

On Tuesday, the North Carolina Central University Marketing Challenge final presentations were held at McKinney, in Durham. Students from Central were tasked with developing a two-week promotion behind a company and product they conceived as part of their classwork.

As a culmination of the challenge, they presented to a panel of McKinney judges, relating the stories and challenges behind the companies they created — what their thinking was, how they planned to bring them to life, and their go-to-market plan.

While all the students did an outstanding job presenting, in the end, the team behind “One For All,” a makeup foundation that works with all skin tones, took home the gold — or at least $100 gift cards.