Director of Strategy for McKinney New York Jasmine Dadlani and Account Supervisor Zach Kohn got out their advertising whistles and clipboards on Thursday to coach students from Maxine Greene High School for Imaginative Inquiry at the Ad Club of New York’s 15th Annual Ad Futures Competition.

The competition was centered around creating work for the Ad Council’s “Ending Hunger” campaign, and the students working with Dadlani and Kohn named their agency Imagination Inc. The focal point of their campaign, “What’s in Your Trash Can?” was composting.

“I had an amazing experience working with the students at Maxine Greene High School,” said Kohn. “Mr. Davis’ class was full of excitement and creativity. From what I saw from the students I worked with, the future of our industry is in great hands.”