Created by McKinney, #ChangetheForecast seeks to heighten and maintain awareness of gun violence in our schools and give people the ability to contact and message their representatives to effect change during the upcoming election cycle.

And now, #ChangetheForecast is making its presence known at this year’s Advertising Week in New York. During the festival, #ChangetheForecast will be featured on Advertising Week venue screens at AMC Loews Lincoln Square 13, at 1998 Broadway in New York. In addition, mobile truck messaging will be deployed during the week at and around festival events.

You can read more about the initiative and ways you can get involved here as well as by going to changetheforecast.com.