Media never sleeps: McKinney is an Adweek Media Plan of the Year honoree
McKinney’s work for our client Marpac has been recognized by Adweek for Media Plan of the Year honors. The creation of the Competitive Sleeping League Championship, which was livestreamed by CollegeHumor on Facebook, led to the recognition.
In talking about the plan for Marpac and the way its execution in partnership with CollegeHumor worked, Executive Director of Media Swap Patel said, “We were able to bring a media partner to the table that was on brand. And we negotiated the cost of production to be ‘baked in’ as part of the media buy.”
Or as we like to tell our media team, “You’re not getting sleepy, you’re killing it with an all-in spend of less than $350K!”