Recently, on his “Marketing Today” podcast, Alan spoke with Peter Horst, author of the book, “Marketing in the #FakeNews Era: New Rules for a New Reality of Tribalism, Activism, and Loss of Trust.” This was a return appearance for Horst, who was also featured in Episode 25 of “Marketing Today.” During his conversation with Alan, Horst addresses the difficulties marketers face in today’s climate of fractiousness and polarization.

You can listen to their entire conversation here on MediaPost.