In the most recent episode of “Marketing Today,” Alan Hart’s guest was Tom Goodwin, author of the book, “Digital Darwinism: Survival of the Fittest in the Age of Business Disruption.” In the course of his discussion with Alan, Goodwin shares his belief that, to some extent, marketers have failed to harness effectively the modern toolkit that new technologies provide, which can result in complication rather than the transformation they were hoping for.

You can listen to their entire conversation here on MediaPost.