Janet Northen at 2018 Ad Age Small Agency Conference
Our Director of Agency Communications Janet Northen participated in a panel discussion yesterday at this year’s Ad Age Small Agency Conference & Awards in Marina del Rey, California. The “4A’s Practitioner’s Forum: How to market your agency” was moderated by Tim Leake, CMO at RPA, and included PR mavens Toni Lee and Rebecca Sullivan, in addition to Northen.
During the course of the panel, Northen talked about the power of combining PR with creativity, using our Effie-winning “Stop HB2” work to illustrate how PR can fuel an agency’s campaign.
Finally, when asked for a piece of advice for small agencies (or any agency, really), Northen kept it short and sweet, as she usually does: “Always ask ‘Why?’”