In his latest “Marketing Today” podcast episode, Alan Hart spoke with Loren Angelo, vice president of marketing for Audi of America. Angelo leads marketing positioning and management of the Audi brand in the U.S. and manages advertising, experiential, CRM, social media, product integration, retail marketing, and research strategies for the carmaker.

In the course of the discussion, Angelo touched on the factors that led him to Audi, what it means to him to work for a challenger brand that believes in purpose-led marketing, and the thinking behind the relationships Audi fosters with its partners.

You can listen to the whole conversation here on MediaPost.