“Greenie,” the video response we created for CarMax in less than 24 hours to buy a very used ’96 Honda Accord, won a Bronze Lion at Cannes for Real-time Response in the Social & Influencer category — a new category this year at Cannes.
When we saw the charming spoof of a luxury car commercial a guy made to sell his girlfriend’s used Honda, we thought, who better to buy it than our client, CarMax? And the race was on. In less than a day’s work, we created the video. Shortly thereafter, the car was purchased — and everything in it, too. (Well, not the cat.)
For more on the wild ride, read McKinney GCD Lyle Yetman’s thoughts on what it was like to go from 0–60 to catch viral lightning in a bottle.