Mass shootings occur with horrifying frequency in the U.S. You could say they are as common as rain. But what if we could change the forecast?

Earlier this year, Ad Age’s Creativity Editor Ann Christine Diaz debuted “The Brief,” an ongoing feature asking the advertising and creative community to come up with their own ideas to tackle gun violence in the States.

McKinney creatives David Sloan and Jordan Eakin created a campaign that would help keep school shootings top of mind so people continue to demand change every day. It’s called #ChangetheForecast. Read about it here.