Startup Stampede’s Branding 101 at McKinney
As part of the American Underground’s ongoing Startup Stampede, the nine participating companies took part in a weeklong branding workshop at McKinney. Teams met in work sessions throughout the week, culminating with each startup presenting their brand identity.
“We got a sneak preview from our work sessions,” said McKinney Strategist Kerry O’Connor. “But it was exciting to see the stampeders present their brand work and get head nods, kudos, and thoughts from their peers.”
The Stampede wraps up at the beginning of May with final presentations and the selection of who’ll receive up to $100,000 in brand guidance from McKinney.