McKinney EM at Samsung’s First Look 2018 event in Manhattan

McKinney EM at Samsung’s First Look 2018 event in Manhattan

March 14, 2018

Last week, the McKinney Experiential Marketing team helped Samsung launch their new QLED TV and latest home entertainment lineup at First Look 2018, an event held at New York’s American Stock Exchange. Our team spent 10 days on the ground managing everything from design and engineering to activation and stage production. And the over 800 media people and influencers attending were treated to a keynote presentation and exhibit areas with guided tours.

“It was a challenging event for our team as it was in a raw space that had been unoccupied for 10 years,” said McKinney Executive Producer Sean McCarthy. “We completely transformed the parts of the venue where the main programming took place and set it against the old architecture of the building built in 1930. It was a truly unique look the client was going for, and it surpassed their expectations.”