CCO Jonathan Cude: What brands stand to lose by not taking a stand
Jonathan wrote a powerful piece for the Marketing Society. In it, he addresses gun violence in America, how the issue has been hijacked by the NRA and a small percentage of the country’s population, and how brands can — and must — take a stand on this and other issues. As he points out, “’No comment’ is no longer an acceptable answer.”
You can read the entire Marketing Society article here.