Mtern Spotlight — Kayla Baker - McKinney

Mtern Spotlight — Kayla Baker

September 7, 2017

Errand runners. Coffee grabbers. Copy makers. These labels are everything our Mterns aren’t. With their hands in every department from media to studio, our Mterns really made their mark this summer. As the summer winds down, we took some time to learn a little more about them.


With a love for research and insights, Kayla was able to find her path at McKinney as the Planning Mtern. While balancing deadlines, presentations and summer school, she took some time to allow us to dig a bit deeper into her crazy world and how she happened upon such a great opportunity this summer.


How did you stumble upon McKinney?


As a major in mass communication at North Carolina Central University (NCCU), I’ve had the opportunity to form great relationships with several of my professors. In this particular case, one of my favorites, Dr. Charmaine McKissick-Melton (Dr. Mac) informally introduced me to Lexie regarding an Mternship at McKinney. From there, I came in for an interview and knew right away that this is how I wanted to spend my summer.


What attracted you to the Mternship program?


NCCU doesn’t offer an advertising track, so I used this Mternship as a sneak peek at agency life. What’s been most attractive about the program is that I wasn’t treated as an intern so much as an employee who had an opinion and outlook on things — and that my perspective was valued. McKinney allowed me to get an idea of what an advertising career could look like for me.


Why are you interested in the advertising industry?


Before Mterning here at McKinney, I had no prior knowledge of advertising, but I’ve always been a firm believer in the saying, “don’t knock it, until you’ve tried it.” So this experience was solely to try it. And although I am interested in the industry, I do think it has validated what I really want to do, and that is to go to law school.


What contribution are you the proudest of at McKinney?


Being an account planning Mtern is what I’m most proud of in general — especially regarding the Durham Co-op project. I had the responsibility of presenting and formulating decks (with help), but I did it. I also wrote a creative brief, which I get to own and carry over into my portfolio, an all-around valuable experience.


What has been your biggest takeaway from the Mternship?


I think focusing on seemingly minor things. When you’re in the internship phase, you don’t have to be sure of your footing or what career path you want to take, but I think it’s important to be your authentic self, be a team player, and be okay with making mistakes. Internships aren’t full-time positions where you’re expected to already know what you’re doing, but rather an opportunity to learn and experience.