To highlight Norwegian’s new nonstop service from Denver and Seattle to London’s Gatwick Airport, we decided to have some quite authentic British bobbies hand out tickets. While the citations were issued for things like drinking coffee instead of tea or wearing “American football” jerseys, they came with a delightful catch: discounts on already low fares and, for some even luckier folks, tickets at an even better price: free!


Check out what The Drum had to say about it here.