Alan Hart of ATOMCK talks with 2017 Effie winners - McKinney

Alan Hart of ATOMCK talks with 2017 Effie winners

July 14, 2017

Our own Alan Hart of ATOMCK has teamed up with the North American Effie Awards for a third season of interviews featuring 2017 Effie-winning marketers. The series begins July 12 and will continue for nine weeks. In the first installment, Alan sat down with Kathleen Dunlop, global marketing director for Vaseline, and talked about her role in “The Vaseline Healing Project.”

“I am so excited to have partnered with Effie again,” said Hart, who is managing partner of ATOMCK, McKinney’s strategic brand consultancy 100% focused on results. “I learn so much from these great marketers each year.”

You can find the first interview on the Effie blog, and the rest of the series will unfold throughout summer. In addition to Alan’s Effie-winner interviews, you can find his “Marketing Today” podcast at, where he talks with marketers and thought leaders about the state of marketing as well as inspiration and defining moments in their lives and careers.