DuPont Surfaces Names McKinney Global Agency of Record For Corian Brand
Durham, NC, May 4, 2017 — Creative innovators seeking bold solutions for their cutting-edge designs will better know the DuPont™ Corian® brand in new and engaging ways.
Durham, NC-based McKinney announced today that it has been chosen as the global agency of record for Corian®, the surfaces brand long recognized as the ultimate design material for its flowing, virtually seamless organic shapes, vibrancy of color, and translucency. The agency will provide advertising, media, strategy, social, and public relations services.
“It is great to become part of the Corian® family,” said Brad Brinegar, chairman and CEO of McKinney. “Corian® is an industry-leading, innovative product, and we’re thrilled to help transform the brand for homeowners, architects, and designers all over the world.”
“Corian® is a brand that has been continuously evolving to meet the needs of contemporary design for the past 50 years,” said Julie Eaton, global business director for DuPont Surfaces. ”As we look to take our vision for the Corian® brand further and change the way our customers think about and interact with design materials, we are delighted to have an agency in McKinney with such industry expertise and unrivaled creative talent.”
For decades, the seamless integration of Corian® has provided a superior and reliable combination of aesthetic innovation and performance. Today, Corian® goes way beyond the standard kitchen countertop to now include vertical cladding, showers, exterior cladding, illumination, and technology integration. Its extensive global design network allows Corian® to predict the latest trends in each region. With over 230 colors of Corian® and Zodiaq® quartz available, Corian® is on a mission to change the way people think about surfaces in the design.