The IAB announced the winners of the 2016 MIXX Awards last night in New York. Our work for Samsung — the “Samsung 4D VR Thrill Ride” — won a Gold in the Live Experience Integration category and a Bronze in Physical/Digital Integration while “A Colorful Search“ — our effort for Sherwin-Williams in partnership with Apartment Therapy — took home Gold in the Branded Utility category.

In addition, our Samsung work was shortlisted in the Virtual and Augmented Reality category.

“We have a long and rich relationship with the MIXX Awards,” said McKinney CEO Brad Brinegar. “ We won the inaugural Best-in-Show for Audi “Art of the Heist” in 2005, and a second Best-In-show in 2012 for Sherwin-Williams Chip It!. Tonight’s performance is a great build on this record.“

Thrilling roller coaster rides and wonderful worlds of color make for a fabulous night…what could be better than that? You can read more about our winning work here.