McKinney to collaborate with artist Kyle McDonald on data + sound art installation for Moogfest 2016
World-class artist and agency create the WiFi Whisperer for art + tech fest in Durham from May 19-22
Durham, NC March 30, 2016 — McKinney announced today its collaboration with renowned code artist Kyle McDonald to create the WiFi Whisperer, a mobile experience and installation for Moogfest 2016 that “listens” to leaky data from festivalgoers’ devices to create stunning data visualizations and ambient soundscapes and melodies.
Celebrating the legacy of Bob Moog, whose inventions changed how people hear the world, Moogfest reimagines the tech conference and music festival by taking the best of both formats to create a completely new type of experience. Hailed as “a sci-fi dance party with a Ph.D. in STEM” by The New York Times, Moogfest 2016 will gather more than 250 technologists, musicians, and artists to explore the new technologies that are pushing the boundaries of creative expression. For the first time, Moogfest will take place from May 19-22 in Durham, North Carolina, named one the hottest cities for tech in 2016 by Business Insider and just a few hours from the employee-owned Moog Music factory in Asheville.
McKinney, also a Moogfest 2016 presenting sponsor, is excited to work with McDonald, who is celebrated for combining art, technology and awareness. He and McKinney Chief Creative Officer Jonathan Cude will also engage in a discussion during the festival for press and attendees. McDonald uses code as a medium and a theme, and he is known for creatively subverting networked communication and computation to turn concepts like personal identity and work habits on their head.
“I knew Kyle would be an ideal artist for McKinney to collaborate with, because we’re after the same thing: influence through creativity,” said Cude, a longtime fan of McDonald and his provocative choice of medium. “His use of technology to make art that disrupts what we think we know, see or experience is not just innovative but is innovation itself.” Cude went on to say that “McKinney tries to push the envelope whenever we can — like with Beercade and ShredYourEx — when it comes to creating physical digital experiences, which is why we’re so excited to work with Kyle.”
“The thing that sold me on McKinney,” said McDonald, “is that they trusted me and were ready to listen. That when I suggested doing something dangerous, they got excited rather than concerned, and immediately understood the experience I had in mind. McKinney isn’t afraid to push boundaries. They’re comfortable expanding expectations of what an installation can be and happy to explore the edge of our comfort zones. As an artist, I approach projects with a healthy dose of intuition, learning the most about a piece when I finally see others interacting with it. McKinney has pushed me creatively, helping me work through most of the possible interactions before the development even started.”
An artist and developer, McDonald is a contributor to arts-engineering toolkits like openFrameworks, and he builds tools that allow other artists to use new algorithms in creative ways. The process is as much a part of the work as the piece or experience he is building. In fact, he often shares his ideas with the public before they are finished and leads workshops that explore computer vision and interaction. He’s also an adjunct professor at NYU’s ITP, a former member of F.A.T. Lab, community manager for openFrameworks, and an artist in residence at STUDIO for Creative Inquiry at Carnegie Mellon and at YCAM in Japan. McDonald lives in Brooklyn.
McKinney’s New York-based Experiential Marketing group will oversee the installation at the Durham’s historic Carolina Theatre. Recognized for creating influential physical experiences that move people emotionally and behaviorally, the group has worked with ESPN, Sennheiser and Crocs and, most recently, partnered with Samsung at the Consumer Electronics Show in Las Vegas.
Founded in 1969, McKinney focuses on delivering influence through creativity. The agency’s work has been recognized by Cannes, Effie, The One Show and The One Show Interactive, ANDY, Art Directors Club, CLIO, D&AD and the IAB MIXX Awards. An Advertising Age 2015 Agency to Watch and one of the Best Places to Work in Marketing and Media, McKinney works with the following clients: Samsung, Nationwide Insurance, Nationwide Financial, ESPN, Sherwin-Williams, CarMax, Crocs, Sennheiser, Mentos, Big Boss Brewing, Dognition and Urban Ministries of Durham. The agency is part of Cheil Worldwide, one of the world’s leading marketing communications networks with 49 offices in 44 countries. Operating as one agency with two doors, McKinney has offices in Durham, North Carolina, and New York City. To learn more, visit mckinney.com, follow @mckinney and subscribe to Socializ’d, our Monday morning newsletter covering what happened in social the week before.
Moogfest is the synthesis of music, art, and technology. Since 2004, Moogfest has brought together artists, futurist thinkers, inventors, entrepreneurs, designers, engineers, scientists, and musicians. By day, Moogfest is a platform for conversation and experimentation. This mind-expanding conference attracts creative and technology enthusiasts for three days of participatory programming in Durham, North Carolina. By night, Moogfest presents cutting-edge music in venues throughout the city. Performing artists include early pioneers in electronic music, alongside pop and avant-garde experimentalists of today.
Find more about Moogfest at:
● Moogfest website
● Moogfest tickets
● Moogfest YouTube
● Moogfest Facebook
● Moogfest Soundcloud
● Moogfest Twitter
● Moogfest Instagram