McKinney welcomes Kerry Fitzmaurice as managing director in New York
Entrepreneur and dynamic alum of KBS, Mother and 72andSunny will lead McKinney’s growing presence in New York
Durham, NC September 1, 2015 — McKinney announced today that Kerry Fitzmaurice, a top executive at 72andSunny, Mother and KBS, has been named managing director of McKinney in New York. She will be responsible for further building McKinney’s growing reputation for groundbreaking, influential work by taking full advantage of its presence in New York.
“Kerry has built a successful business from the ground up. She has a great passion for the work. And she’s driven and full of energy,” said Brad W. Brinegar, chairman and CEO of McKinney. “These qualities made her our unanimous choice out of a very strong group of candidates.”
“Throughout my peripatetic journey from consultant to small business owner to working for a large agency, I have been looking for a home. A place where I can be inspired and inspire. I feel like I found a home with the incredibly talented and good people at McKinney.”
The appointment builds on McKinney’s growing presence in New York and its “one agency with two doors” business model. The combined operation has a staff of over 210 who collaborate to provide fully integrated advertising, experiential marketing and design services for clients that include Samsung, Nationwide Insurance, Sherwin-Williams, Crocs, CarMax and Mentos, among others. Fitzmaurice also joins a deep bench of New York-based leaders, including Peter Nicholson, executive creative director, and Adam Levine, chief marketing officer.
Fitzmaurice’s career path is far from ordinary. After earning an undergraduate degree from the University of Michigan, Fitzmaurice worked for the EPA in Washington, D.C., before receiving her master’s degree in industrial environmental management from Yale University. She served as a consultant to GE and later joined the business consulting practice of Arthur Andersen working with Fortune 500 companies, including Dow, Chevron and Exxon. When her favorite author and neighbor decided to make the movie “Cider House Rules,” she quit her job to become a PA. She went on to work for Paul Thomas Andersen on the set of “Magnolia” but realized that there had to be more to filmmaking than locking up street corners.
With her new love for production and communications, she founded unlockPR, a public relations agency specializing in brand and communications strategy, celebrity relations and product placement. Her agency was acquired by 72andSunny, where she became the director of earned media working on several accounts, including Activision, Target and Sonos.
Several years later, Fitzmaurice returned home to New York to become director of new business and communications at Mother New York, where she helped land Burger King. She then moved to KBS as the chief marketing officer. In addition to business development and communications for the agency, Fitzmaurice led brand refresh and marketing strategy for ALS TDI during that organization’s phenomenal Ice Bucket Challenge.
“Throughout my experiences, I have learned that great work comes from a place of vulnerability and compassion. It is hard to come up with big ideas, and it is hard to buy great ideas. With a mutual respect and shared passion everything is possible.”
Founded in 1969, McKinney focuses on delivering influence through creativity. The agency’s work has been recognized by Cannes, Effie, The One Show and The One Show Interactive, ANDY, Art Directors Club, CLIO, D&AD and the IAB MIXX Awards. An Advertising Age 2015 Agency to Watch and named one of the Best Places to Work in Marketing and Media, McKinney works with the following clients: Samsung, Nationwide Insurance, Nationwide Financial, ESPN, Sherwin-Williams, CarMax, Crocs, Sennheiser, Mentos, Big Boss Brewing, Dognition and Urban Ministries of Durham. The agency is part of Cheil Worldwide, one of the world’s leading marketing communications networks with 49 offices in 42 countries. Operating as one agency with two doors, McKinney has offices in Durham, North Carolina, and New York City. To learn more, visit mckinney.com and follow @mckinney.