McKinney’s Triangle Corporate Battle of the Bands enlists eight bands for Book Harvest
Durham, NC August 16, 2015 — Children in need deserve books, indeed. Eight bands from organizations around the Triangle have pledged to go to battle at McKinney’s 2015 Triangle Corporate Battle of the Bands to benefit Book Harvest, a nonprofit organization dedicated to providing books to low-income children in the Triangle. In its ninth year, the 2015 Triangle Corporate Battle of the Bands is a signature event for the Triangle and downtown Durham. The music will start at 7 p.m. at the American Tobacco Campus lawn on Sept. 19, 2015, and will showcase the following bands:
Blue Cross and Blue Shield of North Carolina — Reply All
Cormetech — Clean Air Cats
Duke University — Mona Lisa’s Highway Blues
Durham Academy — The Substitutes
Elster Solutions — Killa Wattz
McKinney — Blackwell
Metametrics — The Psycho Metrics
SunTrust — The Shine
All proceeds will benefit Book Harvest’s work to enable local children in need to grow up in homes that are rich with books. When it comes to indicators of children’s success, books in the home surpass all other factors, including income, parent education level and family composition. Book Harvest has distributed more than 320,000 books to kids in need through its Book Babies, Books on Break and Community Book Bank programs.
“The Battle of the Bands is a phenomenal opportunity for all of us at Book Harvest to share our story widely,” said Book Harvest Founder and Executive Director Ginger Young. “Every dollar raised through sponsorships, VIP tables and ticket sales will translate into big stacks of books, cozy bedtime stories and the opportunity to spark a lifelong love of reading for our community’s kids in need.”
McKinney Chief Operating Officer Joni Madison is enthusiastic about the opportunity, too. “It is a way we can apply our creativity, talents and craft to highlight a local and most deserving charity,” she said. “We love ‘battle’ time here at McKinney.”
Over $850,000 has been raised by the Triangle Corporate Battle of the Bands to date. The previous local organizations the event has benefited include SeeSaw Studio, Communities In Schools of Durham, Center for Child & Family Health, Kidznotes, NC Arts in Action, East Durham Children’s Initiative, The Hill Center and Urban Ministries of Durham. This year’s major sponsors are Nationwide Insurance, American Tobacco Campus, McKinney, Capitol Broadcasting Company, The Herald-Sun, Triangle Business Journal and The Dilweg Companies.
Tickets are $25 for individuals or $10 with a student ID. For more information about purchasing tickets or a VIP table, please visit trianglebattle.com. Also follow the Triangle Corporate Battle of the Bands on Twitter @trianglebattle.
Founded in 1969, McKinney’s mission is to deliver influence through creativity. The agency’s work has been recognized by Cannes, Effie, The One Show and The One Show Interactive, ANDY, Art Directors Club, CLIO, D&AD and the IAB MIXX Awards. Named by Advertising Age a 2015 Agency to Watch and one of the Best Places to Work in Marketing & Media, McKinney’s clients include Samsung, Nationwide Insurance, Nationwide Financial, ESPN, Travelocity, Sherwin-Williams, CarMax, Crocs, Sennheiser, Mentos, Big Boss Brewing, Dognition and Urban Ministries of Durham. The agency is part of Cheil Worldwide, one of the world’s leading marketing communications networks with 49 offices in 42 countries. Operating as one agency with two doors, McKinney has offices in Durham, North Carolina, and New York City. To learn more, visit mckinney.com and follow @mckinney.
About Book Harvest
Since 2011, the nonprofit organization Book Harvest has provided more than 320,000 new and gently used books to local children in need. Book Harvest has three distinct programs that provide books for children to take home and keep for their very own. Book Babies works with parents to provide 10 books every six months from birth to school age to promote school readiness and long-term academic success. Books on Break invites children on free or reduced lunch at local elementary schools to take home and keep 10 books over the summer to help combat summer learning loss. The Community Book Bankprovides free books to children served by local organizations, including Piedmont Health Services, Catholic Charities, Urban Ministries of Durham, Inter-Faith Council for Social Service, PORCH Food for Families and Habitat for Humanity. Additionally, the Dream Big Book Drive, an annual community-wide book drive on Martin Luther King Jr. Day, gathered more than 25,000 books in 2015. For more information about Book Harvest, visit bookharvestnc.org.
Agency Communications Coordinator