Cheil Worldwide appoints McKinney CEO Brad Brinegar to additional role of CEO of Cheil in North America - McKinney

Cheil Worldwide appoints McKinney CEO Brad Brinegar to additional role of CEO of Cheil in North America

August 10, 2015

Brinegar to lead collaboration of The Barbarian Group, iris Worldwide and McKinney to build visibility and growth for Cheil in North America

SEOUL, SOUTH KOREA — August 10, 2015 — Cheil Worldwide, the marketing solutions company headquartered in South Korea, has announced the appointment of Brad W. Brinegar to the new position of CEO of Cheil in North America, effective immediately.

In his new role, Brinegar will lead the charge on setting the vision for the Cheil network in North America. He will be responsible for driving growth as well as supporting the three agencies that comprise Cheil’s holdings in North America — The Barbarian Group, iris Worldwide and McKinney — to both serve domestic clients and contribute to Cheil’s global growth. He will continue as chairman and CEO of McKinney.

“Cheil has assembled a unique network of modern agencies in the US market,” says Brinegar. “My new job is to help the leaders of all three agencies to efficiently partner and build out our offering in the U.S.”

The announcement of Brinegar’s role completes a series of decisions shifting Cheil’s global business development efforts to London and the U.S. Earlier this year, Cheil established the Global Network team in London with the addition of Lotta Malm-Hallqvist as global chief growth officer and Malcolm Poynton as global chief creative officer. Last month, Aaron Lau, president and CEO of Cheil Greater China, took on the additional role of president, international, overseeing the global growth activities of the network.

Brinegar joined McKinney as chairman and CEO in 2002. Under his leadership, the agency has achieved dramatic growth and expanded its footprint from Durham, North Carolina, to New York. In 2012, McKinney was named the “Most Effective Independent Agency in the World,” and ranks 7th out of over 280 agencies for Effies won since the agency began entering in 2003.

McKinney is also one of Advertising Age’s 2015 “Agencies to Watch” for work on behalf of such clients as Samsung, Nationwide Insurance, Sherwin-Williams, ESPN, Mizuno, Mentos, Crocs, Sennheiser and Travelocity.

Brinegar is on the 4A’s board of directors and was the founding chairman of the IAB Agency Advisory Board. He has served as a Grand Effie judge and an IAB MIXX Awards jury chairman.

Prior to McKinney, Brinegar was CEO of Leo Burnett USA. He majored in anthropology at Dartmouth College and earned an MBA in finance at Columbia University.


About Cheil Worldwide Cheil Worldwide Inc. is one of the world’s largest marketing solutions companies. Established in 1973 with headquarters in Seoul, South Korea, Cheil’s global employees create ideas that move brands, products and people from 49 offices in 42 countries. Cheil delivers innovative communications solutions that drive business results through full-service advertising capabilities and beyond, with specialties in digital, retail and experiential marketing, as well as media services. Cheil’s creativity is world-renowned, as the network is highly awarded by international festivals including Cannes Lions, One Show, D&AD and Effie.

About Cheil in North America Cheil in North America is comprised of three of the most respected agency brands in the world: The Barbarian Group, iris Worldwide and McKinney:

The Barbarian Group — The Barbarian Group is an award-winning, tech-centric creative agency. A subsidiary of Cheil Worldwide, the New York-based company is led by CEO Sophie Kelly and provides end-to-end marketing services to help brands navigate a world where the Internet has won and has become the central driving force behind culture and commerce.

About iris Worldwide – We’re iris. The Global Creative Innovation Network. We build participation brands. Brands that play an active and meaningful role in culture. Brands that are created with people — not just for them. We do this for some of the biggest and bravest names in the game. Our independent network employs over 1,000 extraordinary people across 15 offices around the world, including North America, Brazil, Australia, Mexico, U.K., Netherlands, China, India, Indonesia, UAE and Singapore. The North American operations are led by global Co-CEO Stewart Shanley.

About McKinney – We come to work every day to create big ideas that connect brands to what people really want…ideas that change what they feel, think and do. We call this influence through creativity. Our work has been recognized at Cannes, the Effies, The One Show, The One Show Interactive, the Andy Awards, The Art Directors Club, The Clio Awards, The Webby’s, D&AD and the IAB MIXX Awards. Named a 2015 Agency to Watch and one of the Best Places to Work in Marketing and Media by Advertising Age, McKinney operates as “one agency with two doors.” We have offices in Durham, North Carolina, and in New York. To learn more, visit and follow @mckinney.