Crocs Kicks Off Summer With Digital Campaign to Help You #FindYourFun
New Crocs Funway Runway Allows Consumers Around the World to Style Their Own Water Slide Fashion Show
NIWOT, Colo., June 24, 2015 — Crocs, Inc. (Nasdaq:CROX) today announced the launch of a new online experience that allows fans around the world to style their very own fashion show, which happens to take place on a water slide. The Crocs Funway Runway is part of the #FindYourFun campaign, which launched in April and is being executed in the U.S., U.K., Germany, Japan, China and South Korea and encourages consumers to #FindYourFun through innovative imagery featuring Crocs’ iconic clog. Users can experience the Crocs Funway Runway by visiting www.crocs.com/funway.
A photo accompanying this release is available at http://www.globenewswire.com/newsroom/prs/?pkgid=34032
“At Crocs, we embrace the fun of being a little bit different and encourage our consumers to do the same,” said Terence Reilly, vice president of global marketing for Crocs. “The Crocs Funway Runway allows people to create their own personalized fashion show experience to share with their friends, while also letting them have some fun with our shoes at the same time.”
The Crocs Funway Runway experience was built on Twitter, and allows users to style their own water slide fashion show by choosing a model, outfit, Crocs shoes and music track. Once all selections are made, the user gets a 30-second video of their model splashing down a water slide, which they can share on Facebook and Twitter. There are 135 different Funway Runway combinations users can create, featuring everything from a samba-dancing model wearing clogs, to a dub step-fueled cowboy wearing loafers.
“The #FindYourFun campaign leverages the live, public and conversational nature of Twitter in a way that really resonates with users,” said Chris Riedy, director of retail sales for Twitter. “Dynamic custom videos combined with a timely and fun call-to-action is a great example of a brand knowing how to engage their target audience in a creative, innovative way.”
The new campaign leverages the brand’s familiar call to action – #FindYourFun – to create momentum on social media in support of the additional campaign components. The campaign was created by McKinney, Crocs’ global agency-of-record since November 2014.
“The Crocs Funway Runway is a unique execution on Twitter where the entire experience takes place within a post,” said Peter Nicholson, McKinney executive creative director. “What better way to show off the fun new Crocs styles for the summer than with a quirky twist on a traditional fashion show.”
The #FindYourFun campaign is the company’s largest marketing investment in the brand’s 12-year history. In addition to the Crocs Funway Runway, the campaign is also coming to life through TV, digital, out of home and social media channels throughout the remainder of 2015.
To learn more about Crocs or to find a Crocs store near you, visit Crocs.com.
About Crocs, Inc.
Crocs, Inc. (Nasdaq:CROX) is a world leader in innovative casual footwear for men, women and children. Crocs offers a broad portfolio of all-season products, while remaining true to its core molded footwear heritage. All Crocs™ shoes feature Croslite™ material, a proprietary, revolutionary technology that gives each pair of shoes the soft, comfortable, lightweight, non-marking and odor-resistant qualities that Crocs fans know and love. Crocs celebrates the fun of being a little different and encourages fans to “Find Your Fun” in every colorful pair of shoes. Since its inception in 2002, Crocs has sold more than 300 million pairs of shoes in more than 90 countries around the world.
Get social with Crocs – www.crocs.com, www.facebook.com/crocs, www.twitter.com/crocs, www.pinterest.com/crocsshoes.
Founded in 1969, McKinney’s mission is to help our clients by creating big ideas that grab people emotionally and change the way they think, feel and behave. McKinney is recognized for having one of the most innovative business models in the industry, focusing on delivering influence through creativity. The agency has been honored by the industry’s most prestigious award shows, including the Cannes Lions, the Effies, the One Show and the One Show Interactive, and the IAB MIXX Awards (including two Best in Show). Named an Agency to Watch and one of the Best Places to Work in Marketing & Media by Advertising Age, McKinney is also one of One Magazine’s agencies setting the standard for creativity. In addition to Crocs, the agency’s clients include Samsung, Nationwide, Nationwide Financial, ESPN, Travelocity, Sherwin-Williams, CarMax, Sennheiser, Mentos, Big Boss Brewing, Dognition and Urban Ministries of Durham. McKinney is part of Cheil Worldwide, one of the world’s leading marketing communications networks with 44 offices in 37 countries. One agency with two doors, McKinney has offices in Durham, North Carolina, and in New York. To learn more, visit mckinney.com and follow @mckinney.