Analyst Justin Weber calls Google Trends the new front page of the Internet - McKinney

Analyst Justin Weber calls Google Trends the new front page of the Internet

June 24, 2015

Last week, Mashable reported that Google had expanded Google Trends with worldwide real-time trend information and images culled from Google News and YouTube. “The real-time data tool gives users access to the roughly 100 billion monthly searches performed on Google,” says writer Adario Strange.

We asked Senior Insights Analyst Justin Weber what access to this data means for analysts.

The addition of real-time reporting makes a big difference. “The data layers that show search interest over time, by geo and related keywords, make it easy to get some context. For example,” says Justin, “a top story last week was about the Boston Red Sox, but the geo map showed that mainly people in Boston were searching for it. So, while the volume may be high, the appeal is centralized to one location.”

Other tools, like Twitter’s own trends, have come out in the past, but Google Trends is now the tool that provides the most information about each story. Though he calls it “the new front page of the Internet,” Justin isn’t convinced it will change how he does his job at McKinney. “The report and analytics world won’t change much because of this — the idea here isn’t new, just the execution. It will probably be more useful to general audiences wanting to get a snapshot of the news than it will be to analysts.”