McKinney hires John Benedict as Creative Director
Benedict will work out of New York
Durham, NC June 9, 2015 — Today McKinney announces that John Benedict has been hired as creative director in our New York office. He will be working closely with Executive Creative Director Peter Nicholson on Samsung, Mentos and Crocs.
Before joining the Barbarian Group as an associate creative director in 2013, John worked as an interactive copywriter at Crispin Porter + Bogusky on Burger King, Kraft Macaroni and Cheese and Domino’s. His time there informed his philosophies of creative work/advertising. Most recently he’s been freelancing at such agencies as 72andSunny, Sid Lee and BBH. This, he says, honed his efficiency, ability to learn how to work with different teams quickly and winning new business.
“McKinney has always occupied a solid brand-space in my head,” said Benedict. “People I respected in school went on to work there; people I respected at work had come from there. Between Peter, the team and an utter dearth of jerks, it wasn’t a nail-biter dropping out of freelance to come on full-time.”
“I am excited that John has joined us here in New York as a Creative Director to help further push the work and bring a high bar for the craft of writing across all mediums,” said Executive Creative Director Peter Nicholson. “He is a brilliant writer with an award-winning beard. Herman Melville might call it his suburbs of the chin, his long, trailing moss hanging from the bough of some aged oak, or his Winnebago locks. You can’t miss him.” But he may miss you. Though Benedict has been in New York for more than two years, he says his awful sense of direction guarantees that the city will always seem new to him.
Founded in 1969, McKinney’s mission is to help our clients by creating big ideas that grab people emotionally and change the way they think, feel and behave. McKinney is recognized for having one of the most innovative business models in the industry, focusing on delivering influence through creativity. The agency has been honored by the industry’s most prestigious award shows, including the Cannes Lions, the Effies, the One Show and the One Show Interactive, and the IAB MIXX Awards (including two Best in Show). Named an Agency to Watch and one of the Best Places to Work in Marketing & Media by Advertising Age, McKinney is also one of One Magazine’s agencies setting the standard for creativity. The agency’s clients include Samsung, Nationwide, Nationwide Financial, ESPN, Travelocity, Sherwin-Williams, CarMax, Crocs, Sennheiser, Mentos, Big Boss Brewing, Dognition and Urban Ministries of Durham. McKinney is part of Cheil Worldwide, one of the world’s leading marketing communications networks with 44 offices in 37 countries. One agency with two doors, McKinney has offices in Durham, North Carolina, and in New York. To learn more, visit mckinney.com and follow @mckinney.