McKinney brings the noise for Book Harvest with the 2015 Triangle Corporate Battle of the Bands - McKinney

McKinney brings the noise for Book Harvest with the 2015 Triangle Corporate Battle of the Bands

May 19, 2015

McKinney announces Book Harvest as the Battle beneficiary

Durham, NC (May 19, 2015) — On September 19, 2015, McKinney will host the ninth annual Triangle Corporate Battle of the Bands at the American Tobacco Campus. This year, all proceeds will benefit Book Harvest, a nonprofit organization dedicated to providing books to Triangle children in need.

By playing original music or the songs of their favorite rock heroes, corporate musicians will be real-life heroes to local children, supporting literacy and very possibly rewriting futures. “It’s about feeling like a rock star for a good cause. People realize they’re doing something special and having a blast doing it,” said McKinney Chief Operating Officer Joni Madison. While the bands are on stage for only one night, the event’s legacy lasts a lifetime for kids impacted by Book Harvest. “We are writing new outcomes for our children. Having books in the home means being kindergarten-ready and combating summer learning loss,” said Book Harvest Founder and Executive Director Ginger Young. “We are closing the achievement gap between low-income kids and their higher income peers — books in the home could mean a completely different Durham.”

Founded in 2011, Book Harvest has already distributed more than 270,000 books to kids in need. Book Harvest envisions a future where every child in the Triangle will own books. Numerous studies have shown that having books at home promotes school readiness, and school readiness predicts long-term academic success. “Books are an essential part of a healthy childhood,” continued Young. “Every child deserves to grow up in a book-rich home.”

The Triangle Corporate Battle of the Bands has raised more than $850,000 to date for local charities, including Communities In Schools of Durham, Center for Child & Family Health, Kidznotes, NC Arts in Action, East Durham Children’s Initiative, The Hill Center, and Urban Ministries of Durham. Past bands include Cardinal Rule from Bank of North Carolina, Savoy Trouble from Blue Cross Blue Shield of North Carolina, The Unitherians from United Therapeutics, The Shine from SunTrust, CleanAirCats from Cormetech and London Dungeon from Duke University.

To register your band or sponsor this year’s Battle of the Bands, visit

Entry Details:

Bands will be allowed entry into the Battle on a first-come, first-served basis, and those who enter before July 1 will benefit from a reduced fee.
Bands typically perform 10- to 15-minute sets, depending on the number of entrants.
Each band must have a minimum of three members and a maximum of 10.
Bands may have a member or members from a client or an associate company, but the majority of the band members must be on the company’s payroll.
Bands will be judged not just on musicality, but also on creativity (McKinney is an advertising agency, after all!) and originality.
The competition winners will be decided upon by a panel of celebrity judges and audience voting.

About McKinney

Founded in 1969, McKinney’s mission is to help our clients by creating big ideas that grab people emotionally and change the way they think, feel and behave. McKinney is recognized for having one of the most innovative business models in the industry, focusing on delivering influence through creativity. The agency has been honored by the industry’s most prestigious award shows, including the Cannes Lions, the Effies, the One Show and the One Show Interactive, and the IAB MIXX Awards (including two Best in Show). Named an Agency to Watch and one of the Best Places to Work in Marketing & Media by Advertising Age, McKinney is also one of One Magazine’s agencies setting the standard for creativity. The agency’s clients include Samsung, Nationwide, Nationwide Financial, ESPN, Travelocity, Sherwin-Williams, CarMax, Crocs, Sennheiser, Mentos, Big Boss Brewing, Dognition and Urban Ministries of Durham. McKinney is part of Cheil Worldwide, one of the world’s leading marketing communications networks with 44 offices in 37 countries. One agency with two doors, McKinney has offices in Durham, North Carolina, and in New York. To learn more, visit and follow @mckinney.

About Book Harvest

Since 2011, the nonprofit organization Book Harvest has provided more than 270,000 new and gently used books to local children in need. Book Harvest has three distinct programs that provide books for children to take home and keep for their very own. Book Babies works with parents to provide 10 books every six months from birth to school age to promote school readiness and long-term academic success. Books on Break allows children at local elementary schools to take home and keep 10 books over the summer to help combat summer learning loss. The Community Book Bank provides free books to children in partnership with more than 30 local organizations that serve low-income children and families, including Piedmont Health Services, Catholic Charities, Urban Ministries of Durham, Interfaith Council for Social Service, PORCH Food for Families, and Habitat for Humanity. Additionally, the Dream Big Book Drive, a community-wide book drive on Martin Luther King Jr. Day, gathered more than 25,000 books in 2015. For more information about Book Harvest, visit


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