Repeat victory for UNC Mterns in advertising competition - McKinney

Repeat victory for UNC Mterns in advertising competition

April 15, 2015

For the second year in a row, the team from UNC’s School of Journalism and Mass Communication won the regional competition in the National Student Advertising Competition (NSAC). This year, eight of the 21 team members were McKinney Mterns.

What makes this team so special? Was it their experiences at McKinney that fed the NSAC success, or was it the other way around? We asked three Mterns and an Mtern manager for their take.

It’s in the details

Sarah Delk, studio Mtern, was an art director on the NSAC team as well as the plans book and presentation designer. “Working in the studio taught me to pay special attention to detail. I think that really made our presentation and plans book much stronger,” she said. “It’s funny how well what I learned at McKinney applied to what I was creating for NSAC.”

Know your media

For Alex Grimm, media Mtern and NSAC media director, the two experiences fed each other. “The digital media landscape is an intricate world, and without my experience at McKinney, I wouldn’t have known where to start,” she said. But at the same time, she recognizes that her NSAC work forced her to learn new areas of media she wouldn’t have otherwise become familiar with.

Say what you mean

Sam Sykes, business development Mtern and NSAC copywriter, said he had the same takeaway from both experiences: communication is the key to any team’s success. “The team worked best when everyone was on the same page, and that’s what helped us make great work.” Additionally, a positive atmosphere makes a huge difference, he said.

Their win in the regional competition is the result of the vigor we look for in all McKinneyites, and we want to see them succeed. Director of Business Development Stephanie Sumner, whose interns made almost 40% of the McKinney presence on the NSAC team, knows how valuable Mterns are. “All of our interns have brought a strong desire to learn and pitch in wherever possible, even if that happens to be after midnight,” she said. “We make a concerted effort to give them exposure to, if not experience in, any other departments they’re interested in. We love helping spread the seed of creativity and feel great satisfaction when those seeds blossom,” she added.

We’ll be cheering on the team as they enter semi-finals and, hopefully, the final competition during the AAF ADMERICA National Conference on June 11, 2015. Wish them luck!