Crocs, Inc. Launches New #FindYourFun Integrated Marketing Campaign
Niwot, Colo. March 30, 2015 – Crocs, Inc. (NASDAQ: CROX) today announced the launch of its first global integrated marketing campaign. The #FindYourFun campaign will be executed in the U.S., U.K., Germany, Japan, China and South Korea and encourages consumers to #FindYourFun through innovative imagery featuring the iconic Crocs clog.
The #FindYourFun campaign is the company’s largest marketing investment in the brand’s 12-year history. The campaign launches on March 30 and will run throughout 2015. The campaign will first come to life through digital, out of home and social media channels. In May, the campaign will extend to broadcast channels.
The campaign’s whimsical and inspiring imagery incorporates the iconic Crocs clog into some of the world’s most recognizable landmarks and destinations. From Las Vegas and Times Square to Shibuya Crossing in Tokyo and Piccadilly Circus in London, from Shanghai and Seoul to Hamburg and Berlin, the Crocs clog silhouette will appear in new and unexpected places, evoking feelings of fun and comfort along the way.
The campaign is the first created by McKinney, Crocs’ global agency-of-record since November 2014.
“At its core, the Crocs brand has always been about fun,” said Terence Reilly, vice president of global marketing for Crocs. “Consumers around the world are going to be seeing a lot of us, and this campaign is designed to engage them in ways that celebrate our iconic clog and the unique fun-loving nature of the Crocs brand, while also highlighting our broad portfolio of other colorful and comfortable styles.”
By making a familiar tagline a call to action, #FindYourFun will create momentum on social media to support all campaign components, including television, digital, out-of-home, social and experiential.
“#FindYourFun is more than an ad campaign,” said Peter Nicholson, McKinney executive creative director. “It’s a crusade to encourage people to find the fun in everything they do.” To learn more about Crocs or to find a Crocs store near you, visit Crocs.com.
About Crocs, Inc. Crocs, Inc. (Nasdaq: CROX) is a world leader in innovative casual footwear for men, women and children. Crocs offers a broad portfolio of all-season products, while remaining true to its core molded footwear heritage. All Crocs™ shoes feature Croslite™ material, a proprietary, revolutionary technology that gives each pair of shoes the soft, comfortable, lightweight, non-marking and odor-resistant qualities that Crocs fans know and love. Crocs celebrates the fun of being a little different and encourages fans to “Find Your Fun” in every colorful pair of shoes. Since its inception in 2002, Crocs has sold more than 300 million pairs of shoes in more than 90 countries around the world.
Get social with Crocs – www.crocs.com, www.facebook.com/crocs, www.twitter.com/crocs, www.pinterest.com/crocsshoes.
About McKinney Founded in 1969, McKinney’s mission is to help our clients by creating big ideas that grab people emotionally and change the way they think, feel and behave. McKinney is recognized for having one of the most innovative business models in the industry, focusing on delivering influence through creativity. The agency has been honored by the industry’s most prestigious award shows, including the Cannes Lions, the Effies, the One Show and the One Show Interactive, and the IAB MIXX Awards (including two Best in Show). Named an Agency to Watch and one of the Best Places to Work in Marketing & Media by Advertising Age, McKinney is also one of One Magazine’s agencies setting the standard for creativity. In addition to Crocs, the agency’s clients include Samsung, Nationwide, Nationwide Financial, ESPN, Travelocity, Sherwin-Williams, CarMax, Sennheiser, Mentos, Big Boss Brewing, Dognition and Urban Ministries of Durham. McKinney is part of Cheil Worldwide, one of the world’s leading marketing communications networks with 44 offices in 37 countries. One agency with two doors, McKinney has offices in Durham, North Carolina, and in New York. To learn more, visit mckinney.com and follow @mckinney.