Durham, NC March 12, 2015 — McKinney announced today that Laura Suchoski has been named social media director. She will be reporting to and working with Chief Digital Officer Jim Russell to steer the agency’s social media efforts for our clients. Specifically, Suchoski will help Travelocity and Crocs, among other clients, with everything from daily social messaging to major digital campaigns. She will also serve as the face of the social media discipline at McKinney and act as a resource for platform-specific best practices, tools and techniques.
“Laura is hungry, competitive and passionate about social media,” said Russell. “She brings the same level of passion to McKinney that she demonstrated at Duke University as a four-time All-American, two-time team captain and Athlete of the Decade.”
Suchoski joined the agency in 2014 from ESPN and espnW, where she developed social media strategy, campaigns and ongoing content to engage and spotlight women in sports. During her four years there, Suchoski successfully developed and executed integrated campaigns sponsored by leading brands such as Nike, P&G, AT&T, Oakley and Lexus. This work continues to give her a unique client/agency perspective.
McKinney has recently gained momentum in the social space: Three of the agency’s latest social efforts for Travelocity were collectively recognized by Twitter as a #CreativeFavorite in December. But the agency’s demonstrated influence through creativity in social media began in the early 2000s. Before the term “social media” existed, McKinney engaged half a million people in a 90-day, 24/7 program with nearly 10,000 pieces for the 2005 Audi A3 launch. Since then, McKinney has also won multiple MIXX Awards, a 4A’s Jay Chiat Award and the WARC Prize for Social Strategy.
In her spare time, Suchoski teaches young people, particularly young girls, how to use social media in positive ways. Most recently, she spoke to high school students at Oldfields School in Baltimore and Durham Academy. She also lectures regularly at Duke on social media/personal branding and the benefits of effectively marketing to women.
Founded in 1969, McKinney’s mission is to help our clients by creating big ideas that grab people emotionally and change the way they think, feel and behave. McKinney is recognized for having one of the most innovative business models in the industry, focusing on delivering influence through creativity. The agency has been honored by the industry’s most prestigious award shows, including the Cannes Lions, the Effies, the One Show and the One Show Interactive, and the IAB MIXX Awards (including two Best in Show). McKinney has been recognized as an Agency to Watch and one of the Best Places to Work in Marketing & Media by Advertising Age, as well as one of a handful of agencies setting the standard for creativity by One Magazine. The agency’s clients include Samsung, Nationwide, Nationwide Financial, ESPN, Travelocity, Sherwin-Williams, CarMax, Crocs, Sennheiser, Mentos, Big Boss Brewing, Dognition and Urban Ministries of Durham. McKinney is part of Cheil Worldwide, one of the world’s leading marketing communications networks with 44 offices in 37 countries. One agency with two doors, McKinney has offices in Durham, North Carolina, and in New York. To learn more, visit mckinney.com and follow @mckinney.