Group Creative Director Liz Paradise joins Cannes jury
For the last few years, Liz Paradise has been working closely with our client partner Nationwide Insurance and led the team behind the 2015 spot “Invisible Mindy,” which aired during February’s big game. In June, she’ll be heading to France to celebrate the creativity behind all of the best advertising as a Cannes jury member in the Direct Lion category.
Liz started her career in advertising as a copywriter at The Martin Agency, but four years later she moved her talent and passion for great work to McKinney. In the late ‘90s she became a group creative director and has touched almost all brands to come through the agency, creating some of McKinney’s most memorable work. Her accolades include awards from Cannes, the One Show, the One Show Interactive, Communication Arts, D&AD, the MIXX Awards and Art Directors Club.
At Nationwide, Liz works closely with CMO Matt Jauchius, who won Adweek’s 2014 Brand Genius Award. The Nationwide Join the Nation campaign is creative and effective: Since 2012, the brand’s advertising effectiveness has increased by 50%, and consumer consideration is up 30%. A digital campaign #brandnew found people tweeting about lost, stolen or damaged items and sent them a link to a gift card to replace it with a brand new version. The campaign resulted in over 1 million impressions for Nationwide and an increase in positive sentiment from 2% positive to 70%.
A veteran creative director at McKinney (she’s one of seven female CDs and the most tenured), Liz’s leadership and mentorship have helped make McKinney an agency where 47% of all CDs are women.