Global Sennheiser campaign ends, love for ears continues
Our first multichannel global campaign for Sennheiser URBANITE headphones was also the brand’s first attempt to tap the millennial market. But instead of simply touting their comparatively durable and flexible construction or their impeccable better-not-louder sound, we focused on the fact that these headphones seemed to simply love ears. And then we took it further. Think Demi Moore and Patrick Swayze in “Ghost” but more ear. Need a refresher?
It started with a landing page and videos featuring a gigantic, lifelike ear and a German-accented character dressed as the Sennheiser URBANITE headphones. He spends every second on screen giving the ear pure aural pleasure, both physically and verbally, while convincing viewers that he’ll love their ears as much.
And then it went to the streets. Were you one of the 8,500 New Yorkers or Londoners who let the Sennheiser Urbanite — a man with a German accent dressed as a giant headphone — love your ears this fall? The unexpectedly seductive “Let Your Ears be Loved” campaign for the Sennheiser URBANITE headphones that launched with a scavenger hunt and an Ear Love Palace in New York City ended in London last month with a similar event.
The two events opened and closed this global campaign. In mid-September, those who found one of the 500 Golden Ears hidden around The Big Apple redeemed it at a pop-up storefront called the Ear Love Palace on the Lower East Side for a free pair of Sennheiser URBANITE headphones. A few weeks later, music lovers across the pond did the same and redeemed their Golden Ears at a MusicCube launch party. Popular English artists like Professor Green performed live inside a soundproof cube, and only those wearing a pair of URBANITES could hear the music. There was a gif booth, too.
Lucky scavenger hunters weren’t the only ones who got free goods during the “Let Your Ears be Loved” campaign. Anyone anywhere could send an ear selfie — that’s right, a selfie of their ear — to the @SennheiserUrbanite Instagram account for a chance to win, too. More than 4,500 people did, from all over the world.
Missed the whole thing? Don’t panic. You can still buy the real Sennheiser URBANITE headphones and watch the German-accented version do his seductive thing on our website for many months to come. Yes, there’s plenty of love yet to be given.