Knock, knock: Anderson Cooper shoots “60 Minutes” feature behind our Durham door
When “60 Minutes” correspondent Anderson Cooper came to McKinney’s office in Durham this summer to interview Dognition Chief Scientific Officer Brian Hare, he was so impressed by the space that he opted to shoot the footage here. That’s right, the silver fox of broadcast journalism set up his cameras in our former tobacco warehouse.
The 13-minute feature called The Smartest Dog in the World highlighted Brian and the canine cognition company that McKinney helped start in 2012. Dognition continues to share our space at 318 Blackwell Street, and their engaging, science-based games help people understand how their dogs think. Even dogs like Anderson’s 11-year-old Welsh springer spaniel named Molly.
In a related online video, Anderson explains what compelled him to meet Brian and what he learned during the shoot. “The most interesting thing that Brian Hare said to me, that has stuck with me, is that when dogs are looking at you, they’re ‘hugging you with their eyes,'” he says in the video.
Anderson’s coverage may have meant more hugs for Molly, but it certainly meant more of everything for Dognition. When the “60 Minutes” segment began on October 5, there were five visitors at dognition.com. Six seconds later, there were 40,000. (Hurrah for the second screen!) Facebook fans increased 60%, nearly 20 mom-and-pop dog blogs reviewed Dognition, and the company experienced an unprecedented 300% increase in conversion rate.
You’re welcome to visit any time, Anderson. Molly, too.