Agency’s pro bono work and Nick Jones profiled in new design book - McKinney

Agency’s pro bono work and Nick Jones profiled in new design book

November 11, 2014

Last month, Fairchild Books released a new book by Gavin Ambrose about the creative thought process called “Design Genius: The Ways and Workings of Creative Thinkers.” One of the 69 leading artists, designers, creative agencies, animators, illustrators and typographers interviewed in it is former McKinney Art Director Nick Jones.

A heavy, gorgeous book meant to inspire and provoke its readers, “Design Genius” will likely live on as many desks as it will coffee tables. Chapter 7 features the online game SPENT and its designer, Nick, in a section called “The politics of technology & how it can be used for social good.” We made the interactive game about living on the edge of homelessness in 2011 for pro bono client Urban Ministries of Durham. More than three years later, thousands of players still spend nearly 12 minutes on the site each week.

The book’s author, Gavin Ambrose, also features some of McKinney’s early print work for UMD. Part of the “Invisible” campaign, it was designed to make people stop, think and reconsider what they can do to help the growing homeless population.

Get the book here.