Crocs Names McKinney Global Advertising Agency of Record
NEW YORK, Nov. 10, 2014 — Crocs Inc. (NASDAQ: CROX), a global leader in innovative casual footwear for men, women and children, has tapped McKinney as its global advertising agency of record, effective immediately. The agency will provide everything from creative and strategy support to media activation and brand management for all Crocs shoe collections, which include more than 300 seasonal footwear styles sold in more than 90 countries. McKinney’s branding and marketing efforts around Crocs’ existing “Find Your Fun” positioning will be led out of New York and will focus on markets in the U.S., China, Japan, South Korea, the U.K., and Germany.
“Few brands generate as much passion and discussion as Crocs does. We look forward to harnessing the passion millions around the world share for Crocs footwear in the work we do with the Crocs team to create an international ad platform,” said Brad Brinegar, McKinney chairman and chief executive officer. “Crocs is the first global account that McKinney has brought into the Cheil Worldwide network, headquartered in Seoul, South Korea. It’s a great win for the New York door of the agency, through which the account will be handled. And proof of our ‘one agency, two doors’ model of collaboration — bringing the right people together from both New York and Durham to create powerful ideas.”
“Find Your Fun” is Crocs’ global brand platform. It speaks to the fun, color, comfort and innovation that is at the heart of the Crocs brand and encourages Crocs fans to celebrate the fun of being a little bit different.
McKinney Managing Director George Nguyen agrees: “No other brand has so quickly become a part of pop culture, and we’re incredibly excited to help Crocs grow both here in the U.S. and around the world.”
“We were impressed by McKinney’s attention to detail, creative and strategic thinking and worldwide approach to the Crocs brand,” said Terence Reilly, Crocs vice president of Global Marketing. “We’re excited to begin working closely with McKinney to debut this new thinking across the globe in 2015, and attract new customers to our incredible brand while furthering our loyalists, who purchase more than 50 million pairs of Crocs each year.”
About Crocs, Inc.
Crocs, Inc. (Nasdaq:CROX) is a world leader in innovative casual footwear for men, women and children. Crocs offers a broad portfolio of all-season products, while remaining true to its core molded footwear heritage. All Crocs™ shoes feature Croslite™ material, a proprietary, revolutionary technology that gives each pair of shoes the soft, comfortable, lightweight, non-marking and odor-resistant qualities that Crocs fans know and love. Crocs celebrates the fun of being a little different and encourages fans to “Find Your Fun” in every colorful pair of shoes. Since its inception in 2002, Crocs has sold more than 300 million pairs of shoes in more than 90 countries around the world.
Visit www.crocs.com for additional information.
Founded in 1969, McKinney’s mission is to help our clients by creating big ideas that grab people emotionally and change the way they think, feel and behave. McKinney is recognized for having one of the most innovative business models in the industry focused on delivering creativity that influences the world. The agency has been honored by the industry’s most prestigious award shows, including the Cannes Lions, the Effies, the One Show and the One Show Interactive, and the IAB MIXX Awards (including two Best in Show). McKinney has been recognized as one of the Best Places to Work in Marketing & Media by Advertising Age and one of a handful of agencies setting the standard for creativity by One Magazine. In addition to Crocs, the agency’s clients include Sennheiser, Sherwin-Williams, Nationwide, Nationwide Financial, Travelocity, Samsung, Mentos, World of Coca-Cola, ESPN, Mizuno USA, Hankook, Gold’s Gym, Dognition, Big Boss Brewing and Urban Ministries of Durham. McKinney is part of Cheil Worldwide, one of the world’s leading marketing communications networks with 47 offices in 40 countries. One agency with two doors, McKinney has offices in Durham, North Carolina, and in New York. To learn more, visit mckinney.com and follow @mckinney.
Janet Northen Partner, Agency Communications
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